---
title: BoomTown To Audience Features
description: Features of the BoomTown to Audience integration.
---

[BoomTown and Audience Integration ](https://support.realsynch.com/boomtown-and-audience-integration)

# [BoomTown To Audience Features](https://support.realsynch.com/boomtown-and-audience-integration/boomtown-to-audience-features)

 Written by [Amanda](https://support.realsynch.com/boomtown-and-audience-integration/author/amanda) | Oct 20, 2022 8:07:00 PM

# **Features:**

 

- Tag Added will send the lead information from BoomTown to Audience.
- The tag used to trigger the integration will start with the tag information listed on the integration under *Target Options > Conversation Tags, *and will end with the name of an existing template found in Audience:   (Example: AUD_Test Template)

*Note: This tag can be customized, but the integration requires an abbreviation then underscore (_) for the tag to perform*

- When the lead is created in Audience, the note that corresponds with the template name used in the tag will be added to the Submitted Campaigns list:

- The following fields map over into Audience from the lead information in BoomTown:
  
  | **Mapped Fields** |
  | --- |
  | First Name * |
  | Last Name * |
  | Email Address * |
  | Address * |
  
  
  
   
  
  *Note: The fields containing the * are Required fields*
- Updating the lead in BoomTown will require the addition of another tag (or remove and reapply existing tag), and will create a new lead in Audience.

 

# ** [Setup: BoomTown to Audience Integration](https://support.realsynch.com/boomtown-and-audience-integration/setup-boomtown-to-audience-integration) **

 

[Setup: Audience to BoomTown Integration](https://support.realsynch.com/boomtown-and-audience-integration/setup-audience-to-boomtown-integration)

 

<https://support.realsynch.com/boomtown-and-audience-integration/setup-audience-to-boomtown-integration>

 

<https://support.realsynch.com/boomtown-and-audience-integration/setup-boomtown-to-audience-integration>

 

[View full post](https://support.realsynch.com/boomtown-and-audience-integration/boomtown-to-audience-features)

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