- Lead Created is the only way to trigger the integration from Conversion Monster to CRM
- Notes created in Conversion Monster will come through as a note in Sierra Interactive
- Calls Created in Conversion Monster will create a note in Sierra Interactive
- Text Created in Conversion Monster will create a note in Sierra Interactive showing the text sent and if it was delivered.
- Any tag added to a lead in the CRM will come through into Conversion Monster under the Tags section. (With a CRM to Conversion Monster Integration)