Opening a message, clicking a link in the message, or opting out of emailing will Create/Update a lead into Follow Up Boss.
Follow Up Boss will automatically add a note to the lead based on the interaction the the message:
The following fields map over into Follow Up Boss from the contact information in MailChimp:
Mapped Fields
First Name *
Last Name *
Email Address *
*Note: The fields containing the * are Required fields*
If the name on the contact is updated in MailChimp, when the contact interacts with the message again or interacts with a new message, the updated information will be sent to Follow Up Boss.
However, if the email address is changed on the contact in MailChimp, it will create a new lead in Follow Up Boss with the updated email address.