- Opening a message, clicking a link in the message, or opting out of emailing will Create/Update a lead into Sierra Interactive.
- Sierra Interactive will automatically add a tag to the lead based on the interaction the the message:
- The following fields map over into Sierra Interactive from the contact information in Vyral Marketing:
Mapped Fields First Name * Last Name * Email Address *
*Note: The fields containing the * are Required fields*
- If the name on the contact is updated in Vyral Marketing, when the contact interacts with the message again or interacts with a new message, the updated information will be sent to Sierra Interactive.
- However, if the email address is changed on the contact in Vyral Marketing, it will create a new lead in Sierra Interactive with the updated email address.