Features:

• Opening a message, clicking a link in the message, or opting out of emailing will Create/Update a lead into Sierra Interactive.
  
  
• Sierra Interactive will automatically add a tag to the lead based on the interaction the the message:
  
  

• The following fields map over into Sierra Interactive from the contact information in Vyral Marketing:
  
  

  Mapped Fields

  First Name *

  Last Name *

  Email Address *

   

  *Note: The fields containing the * are Required fields*
  
  

• If the name on the contact is updated in Vyral Marketing, when the contact interacts with the message again or interacts with a new message, the updated information will be sent to Sierra Interactive.
  
  
• However, if the email address is changed on the contact in Vyral Marketing, it will create a new lead in Sierra Interactive with the updated email address.
  
  

Setup: Vyral Marketing to Sierra Interactive Integration

Setup: Sierra Interactive to Vyral Marketing Integration