---
title: Vyral Marketing to Sierra Interactive Integration Features
description: Features Article for the Vyral Marketing to Sierra Interactive integration.
---

[Vyral Integration ](https://support.realsynch.com/vyral-integration)

# [Vyral Marketing to Sierra Interactive Integration Features](https://support.realsynch.com/vyral-integration/vyral-marketing-to-sierra-interactive-integration-features)

 Written by [Amanda](https://support.realsynch.com/vyral-integration/author/amanda) | Oct 14, 2022 8:59:04 PM

 

# **Features:**

 

- Opening a message, clicking a link in the message, or opting out of emailing will Create/Update a lead into Sierra Interactive.
- Sierra Interactive will automatically add a tag to the lead based on the interaction the the message:

- The following fields map over into Sierra Interactive from the contact information in Vyral Marketing:
  
  | **Mapped Fields** |
  | --- |
  | First Name * |
  | Last Name * |
  | Email Address * |
  
  
  
   
  
  *Note: The fields containing the * are Required fields*
- If the name on the contact is updated in Vyral Marketing, when the contact interacts with the message again or interacts with a new message, the updated information will be sent to Sierra Interactive.
- However, if the email address is changed on the contact in Vyral Marketing, it will create a new lead in Sierra Interactive with the updated email address.

 

 

# ** [Setup: Vyral Marketing to Sierra Interactive Integration](https://support.realsynch.com/vyral-integration/setup-vyral-to-sierra-interactive) **

 

[Setup: Sierra Interactive to Vyral Marketing Integration](https://support.realsynch.com/vyral-integration/setup-sierra-interactive-to-vyral)

 

 

 

[View full post](https://support.realsynch.com/vyral-integration/vyral-marketing-to-sierra-interactive-integration-features)

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